INCOMING B2B FASHION SECTOR


MARIO VALENTINO SPA

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Bags and Leather goods

NAPOLI, Italia
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Mario Valentino Spa was founded by Mario Valentino in 1952 in Naples, where are still located the head offices.
The Company is involved with its own Trademark in the business of leather goods producing footwear, bags, small accessories and clothes.
The first shoes bearing the Trademark “Valentino” were created at the beginning of the 20th century in Naples by Mario’s father, Vincenzo Valentino, whose valued work was so praised and admired, that he was considered the best craftsman in the world, so much that even King Vittorio Emanuele requested him some shoes.
In his small factory in Naples, Mario created wonderful tailor-made shoes: delicate,
elegant, sophisticated and very expensive.
In fashion anthologies, Mario Valentino is remembered as the creator of the legendary stiletto heel and of the comfortable ladies’ loafer.
He was also the creator of the precious coral sandal, currently exhibited at the Bally Shoe
Museum in Schönenwerd (Switzerland), near the shoes Queen Elisabeth wore on her wedding day.
The preciousness of this sandal earned him the first editorial of Vogue France in 1956 and led the Company to sign a contract with I. Miller in New York, at that time the only overseas
Company that imported and distributed luxury shoes in the U.S.A.
The founder of Mario Valentino Company was deeply keen on art and considered fashion as an akin and interactive world.
Many artists such as Warhol, Pomodoro and Rauschenberg, appreciated and supported his approach.
The factory was built in Naples in 1956, in one of the most ancient areas of the city.
After a few years, the Company expanded the offer introducing the womenswear; famous
fashion designers like Karl Lagerfeld, Giorgio Armani, Gianni Versace, Claude
Montanà contributed to Mario Valentino collections’ avant-garde.
The leather became the distinctive feature of the brand.
During the seventies and eighties several top models, such as Veruska, boosted the success of the Trademark, and photographers like Robert Mapplethorpe, Guy Bourdin and Helmut
Newton promoted Mario Valentino’s design philosophy as a real form of art.

Some of his most famous customers were Farah Diba, Jaqueline Kennedy, Onassis,
Consuelo Crespi, Maria Callas, Liz Taylor, Catherine Deneuve, Catherine Spaak, the
Kessler twins, Monica Vitti, Ornella Vanoni, Ilaria Occhini, Laura Efrikian, Stefania Sandrelli and Marcello Mastroianni.
Mario Valentino received many awards by eminent people, like the President of the Italian
Republic and Ronald Reagan.
Representative of the brand are the historical boutiques in Naples and the showroom in Milan, in the core of fashion district.