PIAZZA ITALIA SPA
Allegati
Brochure
Accessories
Bags and Leather goods
Kids and Baby clothing
Men's clothing
Shoes
Women's clothing
Nola,
Italia
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A practical innovative retail approach, consumer centrality, excellent value for money and an Italian-inspired philosophy: these are the success factors of the Piazza Italia brand.
Collections designed for the whole family: from detailed essentials to unique style in women’s, men’s and children’s clothing, as well as accessories and footwear. All translate into a formula of quality and convenience for any occasion.
In 2022, with approximately 30,000,000 items sold per season, Piazza Italia will consolidate its position on the market, adopting new development strategies with an increasingly more dynamic, more competitive approach.
In almost thirty years, the Piazza Italia brand, today guided by the entrepreneurial vision of the Board of Directors of Piazza Italia Spa, has managed to win and build the loyalty of a large segment of consumers looking for products in line with trends and characterized by excellent value for money.
With a growing number of young contemporary users, Piazza Italia can benefit from a solid customer base thanks to a wide-ranging offer for the
whole family, covering different needs in terms of style.
Despite the market contractions, Piazza Italia is seeing accelerated expansion. The opening of the latest new stores has brought the number of outlets, including direct and franchise shops, in Italy and abroad, to 340.
Thanks to new fashion collections, always up-to-date and on-trend, and retail spaces innovated year after year, the brand has locations in the retail districts of major Italian and foreign cities, with the awareness of a company those who know they can count on attentive loyal consumers.
City centres together with shopping malls and retail parks are where the clothing industry distinctly sets trends with its ranges, and these are the locations chosen by the brand to accommodate consumers who love contemporary casual style at good-value prices. The expansion process follows a precise commercial and property development plan structured in the following formats.
Progressive expansion on the Italian territory is in parallel with that on the main foreign markets. The increase
in physical stores is accompanied by increased investment in the e-commerce channel.
Collections designed for the whole family: from detailed essentials to unique style in women’s, men’s and children’s clothing, as well as accessories and footwear. All translate into a formula of quality and convenience for any occasion.
In 2022, with approximately 30,000,000 items sold per season, Piazza Italia will consolidate its position on the market, adopting new development strategies with an increasingly more dynamic, more competitive approach.
In almost thirty years, the Piazza Italia brand, today guided by the entrepreneurial vision of the Board of Directors of Piazza Italia Spa, has managed to win and build the loyalty of a large segment of consumers looking for products in line with trends and characterized by excellent value for money.
With a growing number of young contemporary users, Piazza Italia can benefit from a solid customer base thanks to a wide-ranging offer for the
whole family, covering different needs in terms of style.
Despite the market contractions, Piazza Italia is seeing accelerated expansion. The opening of the latest new stores has brought the number of outlets, including direct and franchise shops, in Italy and abroad, to 340.
Thanks to new fashion collections, always up-to-date and on-trend, and retail spaces innovated year after year, the brand has locations in the retail districts of major Italian and foreign cities, with the awareness of a company those who know they can count on attentive loyal consumers.
City centres together with shopping malls and retail parks are where the clothing industry distinctly sets trends with its ranges, and these are the locations chosen by the brand to accommodate consumers who love contemporary casual style at good-value prices. The expansion process follows a precise commercial and property development plan structured in the following formats.
Progressive expansion on the Italian territory is in parallel with that on the main foreign markets. The increase
in physical stores is accompanied by increased investment in the e-commerce channel.